Selena Gomez is giving K-Mart’s juniors department a makeover with her new fashion line, Dream Out Loud by Selena Gomez.
The 17-year-old multi-talented starlet is taking her line exclusively to Kmart’s stores across the U.S. and in Puerto Rico, WWD reports.
John Goodman, executive vice president of home and apparel for Sears Holdings Corp., shared, “She will be the centerpiece of the juniors business and hopefully add credibility to the apparel business in the whole Kmart store. This is part of the plan to revamp and revitalize the apparel business at Sears and Kmart.”
Selena shared of her new line, “[It's] the whole Texan cowgirl meets the glam Boho chic of Hollywood. Since the announcement, we added a lot of accessories. I love scarves, and long necklaces and cute bangles. Itâ€™s constantly changing, which is cool. It will change with me.”
Sel was the face of the Sears Arrive back-to-school campaign last year. Check out some of the designs below!
Posted to: Selena Gomez