The new initiative is designed to partner with parents in their quest to raise healthy, happy kids. The initiative, which includes public service announcements featuring First Lady Obama and young Disney stars.
“I am thrilled to join Disneyâ€™s Magic of Healthy Living effort and support the work these young
people are doing to reach out to their peers and communicate this powerful message,” said First
Lady Michelle Obama. “Earlier this year, I launched Letâ€™s Move! with the goal of reducing childhood obesity rates in a generation, and through this Disney program, we are able to carry that goal directly to kids â€“ the key stakeholders in this effort. I hope through programs like the Magic of Healthy Living, young people are inspired to take control of their own health, fitness and nutrition and engage their families, schools and communities to do the same.”