Emma Watson Isn't A Fan of Celeb Fragrances

Emma Watson Isn't A Fan of Celeb Fragrances

Emma Watson doesn’t want anyone to smell like her.

The 20-year-old Brown University sophomore student shared with British Press Association via People, “I can’t understand this fragrance thing. Why would you want to smell like somebody else? Don’t you want to smell like yourself?”

Emma will stick to organic clothing instead. She’s set to design a few pieces with Alberta Ferretti.

WHAT DO YOU THINK — should Emma come out with a fragrance too?

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Credit: Gareth Cattermole; Photos: Getty
Posted to: Emma Watson
  • good-one

    When we discuss the senses, funny how so little play that one gets. yet scientifically, we know the importance of its role in attraction, and in fact some studies conclude it’s fundamental.

  • Em

    i don’t understand celebs with their own clothing line. why would you want to dress like somebody else? don’t you want to dress like yourself?

    just sayin’ emma! i still think you’re cute! haha

  • Celia

    @Em:

    Emma designs ethical clothing for People Tree and Alberta Ferretti, because she’s trying to make a difference and she’s also trying to bring attention to an important issue. She doesn’t get paid to do it.

    Celebs who design fragrances receive a profit of the sales. I’m with Emma…I think it’s dumb. I’ve never bought a celeb fragrance and never will.

  • Teen

    Ya, and Emma’s designs are based off of clothes from her own closet or clothes that she wants to wear- same thing. Her designs are not revolutionary. People who buy her clothes want to dress like Emma….The funds go partially towards people tree the company who will profit from it. Fashion defines people more than perfume. You can switch perfumes or wear it on special occasions. Clothes define you as a person and you wear it for years. Your identity is based a lot on your attire.

    Celeb fragrances are different. Perfumes are superficial and make you smell fresh. We’re not buying Emma’s sweat for god sakes. She could still attach her name to a charity perfume where natural scents are harvested, mixed, and packaged by third world workers.

  • Teen

    One other thing, I don’t think fair trade is viable in the long run. Rallying for better working conditions and fair labor laws in that country is more realistic. You can’t get people to go back to the stone age and spend months sewing one t-shirt when a machine can make thousands in an hour. There just have to be better working conditions in the factories and better wages, no employing child labors, etc. Technology will help expand the economic potential of a country- technology is good, don’t try to fight it.

  • rii

    @Em:
    as other people have stated, her fashon line isnt exactly like the celeb fragrances. celebs just put out some fragrance that they really dont have anything to do with cept their name on it – they do it to make some money. emma’s fashion line isnt even like lauren conrads or miley cyruss. she does it for free to make a statement for the importance of fair trade. emma has stated how she wont do some fashion line just to have her name attached to it, she has to support what it means.

    but there are downsides to everything like Teen said with fair trade. although much of fair trade occurs in places that arent technologically advanced with factories all over but in rural areas in developing countries. and of course organic clothing means higher prices for consumers, but fair trade really does help. just think if every courture fashion house did just a section of organic clothing.

  • gorgo

    Celebrity fragrances make a profit, though. As long as consumers will pay for it, who are we to judge? The marginal profit from a celeb fragrance is huge compared to its marginal costs. That profit will pay the wage of tens of hundreds of people in our country. The more successful it is, the more people can be hired and more jobs created. Entrepreneurship is what makes countries expand and give everyone a better living standard. Not everyone can find work, so we need to increase the amount of jobs and better paying jobs by increasing entrepreneurship.

    I think a lot of people are thankful for Miley’s and Lauren Conrad’s clothing line. It provided good paying jobs for a lot of people in this country…and Miley and Lauren are fairly compensated for contributing their time and unique skill to it. Fair trade is good and all, but it is tough to turn a profit when the cost of operating it is so high. It is a little like a gimmick. People will get bored of it if it doesn’t have anything worthwhile to offer apart from its charity aspect…the people tree management has to be paid, the workers have to be paid, rent has to be paid, operating costs paid, shipping paid, taxes paid, importing tax paid….if the quality and design doesn’t stack up to similar clothing in its price range than it won’t succeed. Why purchase fair trade clothing when you can donate to a charity that will make use of all your money instead of pay for operating costs? What about helping your poor relatives in the third world or poor people in your own country?

  • Teen

    Celebrity fragrances make a profit, though. As long as consumers will pay for it, who are we to judge?

    The marginal profit from a celeb fragrance is huge compared to its marginal costs. That profit will pay the wage of tens of hundreds of people in our country. The more successful it is, the more people can be hired and more jobs created. Entrepreneurship is what makes countries expand and give everyone a better living standard. Not everyone can find work, so we need to increase the amount of jobs and better paying jobs by increasing entrepreneurship.

    I think a lot of people are thankful for Miley’s and Lauren Conrad’s clothing line. It provided good paying jobs for a lot of people in this country…and Miley and Lauren are fairly compensated for contributing their time and unique skill to it. Fair trade is good and all, but it is tough to turn a profit when the cost of operating it is so high. It is a little like a gimmick. People will get bored of it if it doesn’t have anything worthwhile to offer apart from its charity aspect…the people tree management has to be paid, the workers have to be paid, rent has to be paid, operating costs paid, shipping paid, taxes paid, importing tax paid….if the quality and design doesn’t stack up to similar clothing in its price range than it won’t succeed. Why purchase fair trade clothing when you can donate to a charity that will make use of all your money instead of pay for operating costs? What about helping your poor relatives in the third world or poor people in your own country?

  • Aylin

    @Teen: In doesn’t take months to sew a t-shirt although you are right that machines are faster. Anyway doing something for the environment it’s a good thing.

  • Ashley

    I have a celeb fragrance, but I don’t even like the celeb, just the smell of the perfume. Its the same with her and the fashion line regardless of whether its for a good cause or not. If she really cared about fair trade, she would attend symposiums and promote through other means that JUST by attaching her name to the brand and saying ‘Its important to me’. Now she’s just encouraging us to buy clothes that have her name attached – its the same just hiding behind a good cause. If she really cared about fair trade and if it really is based on pieces from her own closet, why haven’t we seen her wearing any of her own designs? I do like Emma, but its things like this that make me think she has a very carefully constructed public image and that I’m being made a fool of by liking her.

  • Mollymakeout

    ehh this is a sort of vapid thing to say. a clothing line connects you more to a celeb (the way they dress/present themselves) than a fragrance does (nobody makes a fragrance that smells like their skin lol idk where she was going with that)
    also this whole fair trade thing is sort of stupid, it sounds very nice but it is in no way realistic of viable.
    plus i have a feeling burberry (sp), chanel, and all the other designer stuff she wears are NOT fair trade.

  • Ary

    emma watson, sometimes i fear that really aren’t that smart…

  • kamikaze

    some of the designer stuff she wears isnt fair trade, thats why shes trying to convince them to have just a section of a fair trade line. she was with burberry and theres talks of them doing one now.

    but some people here dont really seem to know what fair trade is, just google it. the reason people want fair trade is because it will give people better wages and such. celeb fragrances/clothing lines dont give the united states hundreds of jobs, the jobs go to countries around the world that will work for small wages. america outsources people. entrepreneurship helps countries, but definitely not as much as it should because its always the big bosses that take all the money while making their products at the smallest cost – which generally means outsourcing jobs to countries that will pay small wages.

  • Ary

    you*

  • MollyMakeout

    i see what you’re saying and it’s really a nice effort but promoting fair trade is like being a vegetarian– your effort doesn’t do anything really besides make a statement- it doesn’t get to the source of the problem because:
    a- it makes clothing extremly expensive
    b- it makes very, very little difference for this tiny amount of people to be given a tiny amount of money extra (i mean tiny)
    c- (most importantly) paying people more doesn’t get rid of the sweatshop climate of these places, these people don’t need to be paid more they need to be treated better, which starts with serious government lobbying
    d- there is no way the majority of clothing, or even a substantial group at all, will willingly turn to free trade
    it’s really making no difference at all
    as much as i like emma watson, this is just an opportunity for her to model and be fashionable while hiding behind the pretense of being charitable

  • somebodywho?

    I love Emma; shes one of the most clear-headed, intellectual, classy young girls that’s rare in Hollywood. but didn’t she say something like this about celebrity clothing lines too? and doesn’t she now have her own line coming out? if she’s going to talk i want her to stick to her guns— or not talk at all cuz then it’s annoying when she should be eating her words

  • blah

    @Teen: I agree and Im sure I remember Emma saying (some time last year) that she didnt think celebrity fashion lines were necessary either. I guess she ‘changed her mind’, and I have a feeling she’ll change her mind on this too
    btw: the article on her not liking fashion lines was on this site

  • Carla

    Awesome.

  • earthlover

    @Aylin:

    yes i agree with you, but what do you mean by ” anyway, doing something for the enviroment its a good thing.” express your feelings a little more about that.

  • earthlover

    @Ashley:

    i see her wearing her clothes all the time. i think you should watch her a little more.

  • earthlover

    @blah:

    why ‘changed her mind’?

  • Kelsey

    I would want to smell like emma watson because i really like her work i think having her purfume would be great but you now i cant change her or her mind so yea i still really like her! :D

  • Sarah

    I think Emma should stick with what she’s doing. She’s already very smart talented and pretty. I agree with her, it would be dumb to get a fragrance.

  • toughlittleprissyknowitall

    @Ashley: How sure are you that she doesn’t wear any of her designs? Most of her designs are not the type you would wear in a premiere or any big event and we only see photos of her during those events. Even if you say we see pictures of her out and about and she’s not wearing one of her designs doesn’t mean she doesn’t wear them in some other days.

  • toughlittleprissyknowitall

    @somebodywho?: She likes fashion and yes, she said something about celebrities clothing line but what she’s doing right now is not her OWN clothing line. She’s designing for fair trade and WITH other designers so that doesn’t count as her OWN clothing line.

  • toughlittleprissyknowitall

    @MollyMakeout: It doesn’t get to the source of the problem but it helps. Very little difference? She’s just one, if 1 million people make a Very Little Difference doesn’t that equal to BIG DIFFERENCE?