The 16-year-old musician teased his Twitter followers last week with, “Can’t really say what I’m up to today but when u guys find out its gonna be funny as heck,” adding, “#todaywasepic.”
While no details of the 30-second spot have turned up, the ad will air during the game’s third quarter, and was filmed earlier this month at Universal Studios.
Marketing Chief Drew Panayiotou shared, “Justin Bieber is the biggest star out there, but that’s not why he’s in the spot. He symbolically represents something important to the brand message. Very rarely do you get a big brand looking to evolve into something else. We want to get this brand to a different place.”
Best Buy will run more Justin ads and Facebook updates through 2011.
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Posted to: Justin Bieber