Caitlyn Taylor Love flashes the JJJ coasters up on the set of her new music video, “Even If It Kills Me.”

The new track, which was written by Caitlyn with John Engelsby, was shot in downtown Los Angeles in the back of a store and JJJ was lucky enough to stand behind-the-scenes and watch.

Caitlyn shared with us, “It’s really great that I’m finally getting to express myself through music, which is what I’ve been wanting to do all along. This is one of many, many songs you’ll get to see.”

“The vision for the video was mine,” Caitlyn added, “The first line of the song is ‘Walking down this boulevard of emptiness’ and that’s where I came up with this Hollywood boulevard theme. It’s really about people in the industry having to sacrifice things because of who they’re with — you’re working so much and you don’t really have a lot of time for that person, which sucks. But that’s how it is in this business.”