Designer Alberta chatted with Style.com about her relationship with the 20-year-old British beauty. Check out what she had to say:
On when she first met Emma: “Emma and I have a long relationship that dates back to when I dressed her for the promotion of her first Harry Potter film. Since then, we have been in touch and I was very struck by her collaboration with People Tree. I think she is very serious, intelligent, and extremely talented. She was an obvious choice for me on this project as we share a deep sensibility for the green cause.”
On describing Emma: “Emma is a fresh, serene, and intelligent young woman who has a very sophisticated style. She is a young woman who lives life to the full: She is dedicated professionally, involved socially, and is intriguing and cool.”
On what they both wanted for the collection: “We both wanted the collection to be easy to wear and accessible to a wide range of the public. The main inspiration that came directly from Emma was the Jane Birkin mood, typical of London in the late 1970â€™s, which came when she saw [my] Spring â€˜11 collection. However, the collection shows the unmistakable feminine and romantic style of Alberta Ferretti. The two came together in the shared concept of feminine style.”
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Posted to: Emma Watson