Nina Dobrev was just announced as the face of Puma’s new Project Pink campaign!

The Project Pink campaign features a new line of t-shirts, bags, and other items where 100% of their sales will go breast cancer-research charities. JJJ loves that!

The campaign is also calling to people all around to help support — you can nominate another charity and PUMA will donate the grand prize to them! All you have to do is tweet the hashtag #projectpink from now until October 31 to have PUMA donate $1 per day, per username (up to $25,000).

Check out more ways to help on Puma.com!