Emma Watson pulls on a hot pink hat in this new ad for Lancome’s Rouge in Love lipstick line.

Via Snitchseeker, the 21-year-old actress chatted with ELLE France about the reason she partnered up with the beauty brand.

“I would have never lend my image to a brand if I didn’t feel in perfect harmony with it! Lancôme embodies everything I like: France, where I was born, quality and stars who I admire for their sincerity and charm, like Julia Roberts or Penélope Cruz,” Emma shared.

She added, “And, most of all, Lancôme allowed me to work the way I wanted to. I appreciated that a lot.”