Check out this new SS12 Ad Campaign shot of Ethan Peck for MrPorter.com!

The 25-year-old actor, and grandson of Gregory Peck, is just one of three faces who are fronting the new campaign that will launch later this month.

Tuki Brando, grandson of Marlon Brando, and Logan Plant, son of Led Zeppelin front runner, Robert Plant, join Ethan for the campaign.

Editor in Chief Jeremy Langmead shared in a statement, “At Mr. Porter, we’re interested in style, talent and story-telling, and so we chose three people who encompass all three. Mr. Brando, Mr. Peck and Mr. Plant not only look good, have an individual style, and three very different paths, but they are descendents of style icons, too.”

The campaign will also allow customers to shop directly from the campaign images.