The campaign’s inspiration: “Love Is Strange” by Mickey & Sylvia (which gained fame in Dirty Dancing). The commercial will debut in mid-July on networks nationwide, and the print ads will debut in August issues of fashion and lifestyle magazines.
“The idea behind the commercial is very cute — I’m walking down the street, pass by a Kohl’s store and this amazing pair of Candie’s shoes in the window catch my eye. Well, there just so happens to be a stock boy working in the window, and while I’m staring at the shoes, falling in love with them, he thinks I’m looking and falling in love with him, but girls love their shoes so…” Lea shared of the new campaign.
Check out the sizzle reel below! 15+ pics inside…
Lea Michele: Candie’s Fall 2012 Campaign Sizzle Reel