Cher Lloyd dolls up in a cream dress for the launch of her new scent, Pink Diamond, held at the Circus Club in London on Monday morning (September 3).

The 19-year-old singer announced her perfume on Twitter just last week and it’s already exceeded all expectations.

PHOTOS: Check out the latest pics of Cher Lloyd

The Fragrance Shop, who sell the scent exclusively, said that they had sold 500% more of the product than they had anticipated.

“It’s one of our biggest celebrity launches to date. We have had to order in extra stocks today, as we were about to sell out. It has exceeded our expectations by over 500%!” a spokesperson said in a statement.

10+ pics inside…