Taylor Swift is expanding her brand a bit more — by inking a new deal with Keds.
WWD reports that the 22-year-old musician has signed on the dotted line for a three-year deal with the footwear company.
“Iâ€™ve been a fan of Keds for years, because they have two of my favorite elements of great style â€” theyâ€™re classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. Thereâ€™s something cool about shoes that you can grow up with,” she shared.
Taylor added, “I think they add something casual and cool to your look, and the new colors and patterns are so eclectic. I love pairing them with vintage looks.”
The new line, also named “Red” will hit stores the same day her Red album does, October 22nd.
Posted to: Taylor Swift