Justin Bieber: 'Live Your Style' with adidas NEO

Justin Bieber: 'Live Your Style' with adidas NEO

Justin Bieber shows off a pair of golden adidas kicks in this new shot from adidas.

The 18-year-old singer has just been appointed the new global style icon of adidas NEO and has forged a two year partnership with the fashion brand and will front NEO’s seasonal campaigns under its “Live Your Style” positioning.

“I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too,” Justin shared.

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Photos: Adidas
Posted to: Justin Bieber
  • http://WWW.hulkhogannews.com JAMES WILLIAMS

    Justin Bieber is like a walking gold mine right now. I do not blame Adidas for making him their spokesperson for the new Adidas NEO shoe line.