The guys – Liam Payne, Harry Styles, Niall Horan, Zayn Malik, and Louis Tomlinson – are the new brand ambassadors for the Fall 2013 back-to-school campaign, which is called 1D+OD LIVE.LOVE.MOVE Together Against Bullying.
1D even designed their own products, which includes 3-ring binders, spiral notebooks, pens, composition notebooks, memo pads, decal sets, wristbands, and nail polish (See below).
The individual colors and inspirational words of empowerment were chosen by each member and a percentage of the sales will be donated to the Office Depot Foundation in support of anti-bullying programs.
“We’re really excited to partner with Office Depot and help spread the anti-bullying message with our fans and students in schools across America,” Niall told JJJ. “And you know we’re not long out of school ourselves so we can relate. it’s a problem that’s fresh in our minds and we’re eager to raise awareness on this subject. We hope the PSA will help raise awareness, especially since it will be played at our concerts across America.”
Watch the One Direction PSA below!
One Direction: Office Depot Anti Bullying PSA