Justin Bieber: 'The Key' Fragrance Commercial

Justin Bieber: 'The Key' Fragrance Commercial

Justin Bieber looks back over his shoulder in the new commercial for The Key.

“I think we are ready to give them that gift. #unlockthedream jb!” Justin‘s manager, Scooter Braun teased on Twitter before the reveal.

PHOTOS: Check out the latest pics of Justin Bieber

Justin told People, “The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”

The Key is out TODAY at department stores nationwide.


“The Key” Fragrance Commercial
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Posted to: Justin Bieber
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