Justin Bieber: 'The Key' Fragrance Commercial

Justin Bieber looks back over his shoulder in the new commercial for The Key.

“I think we are ready to give them that gift. #unlockthedream jb!” Justin‘s manager, Scooter Braun teased on Twitter before the reveal.

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Justin told People, “The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”

The Key is out TODAY at department stores nationwide.