The 17-year-old actress succeeds Selena Gomez as the new face for the initiative, where she will advocate, educate and fundraise for the original Kids Helping Kids® campaign, which has already raised more than $170 million since 1950 to aid children around the world.
“I’m so excited to celebrate Halloween this year by encouraging kids to support UNICEF’s lifesaving work. The Trick-or-Treat for UNICEF campaign is a fun, easy way for kids to learn about world issues and to help other kids who are less fortunate,” Laura shared in a statement.
Laura‘s also kicking off the “Trick-or-Treat for UNICEF School Challenge”. The school challenge is part of an effort to support elementary school educators in teaching children about the needs of their peers in other countries and about the importance of giving.
From now until Halloween night (October 31), teachers are asked to creatively document through video, photography or another visual format, how students are helping kids across the globe by participating in Trick-or-Treat for UNICEF activities. Five Grand-Prize winners will have the opportunity to travel to Tanzania and see UNICEF programs in action. They also will receive $1,000 cash grants for their classroom.
Check it out below and congrats, Laura!
Laura Marano: UNICEF’s New Trick Or Treat Ambassador
Posted to: Laura Marano