Lauren Conrad: Downy's #ClosetLoveAffair Pinterest Sweepstakes Kick Off!

Lauren Conrad: Downy's #ClosetLoveAffair Pinterest Sweepstakes Kick Off!

Lauren Conrad is all smiles at the Downy #ClosetLoveAffair Pinterest Sweepstakes Kick Off held at Gary’s Loft on Wednesday morning (September 18) in New York City.

The event kicks off Downy’s partnership with Lauren, 27, and and California Closets to show that caring for your clothes can help you fall back in love with your closet with a wardrobe you’re inspired to wear.

“I’m so happy to be continuing my relationship with Downy,” Lauren shared in a statement. “As a fashion designer and girl who loves clothes, it’s important to me they don’t lose their newness. But with Downy you can transform the clothes in your closet from dull to delightful one scent and outfit at a time. Your closet will become like your favorite boutique – a place you enjoy shopping every day.”

Beginning today, those in need of a closet makeover can enter Downy’s #ClosetLoveAffair sweepstakes on Pinterest for the opportunity to see how the scent combinations of Downy Infusions and Downy Unstopables can inspire exciting wardrobe choices that will help you fall back in love with your closet. Lauren will then repin her faves each week for the duration of the sweepstakes. With every unique repin, pinners will be entered for a chance to win a $100 gift card from Kohl’.

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Credit: Monica Schipper, John Lamparski; Photos: WireImage, FilmMagic
Posted to: Lauren Conrad
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