Lorde: 'Pure Heroine' Promo in NYC

Lorde stops by The Elvis Duran Z100 Morning Show held at Z100 Studios in New York City on Monday morning (September 30).

The 16-year-old “Royals” singer chatted up her new album, Pure Heroine, which is out NOW.

PHOTOS: Check out the latest pics of Lorde

“I like Tumblr because it’s somewhere I can put all the visual stuff that’s in my brain. When I’m writing music, it’s a visual process just as much as a sonic one, and you can scroll through my Tumblr and see what I listened to months ago when I was writing,” Lorde recently shared with USA Today.

She added, “Artists who don’t control their own social media in this day and age are just crazy. It’s such an important link to people who care about you.”

15+ pics inside…