'Rio 2': Discover The Forest Campaign!

'Rio 2': Discover The Forest Campaign!

Check out this new ad for Rio 2 promoting the Discover The Forest Campaign!

The flick has teamed up with the U.S. Forest Service and the Ad Council for a new series of public service advertisements about the campaign, which encourages parents and their families to get outside and experience the many benefits of the forest—fresh air, active play and beautiful scenery.

The goal of the campaign is to instill a love for nature in children, ultimately creating a lifelong interest and legacy of stewardship through first-hand experience.

“We are excited to see such a loveable family film, Rio 2, promoting the importance of children experiencing nature firsthand,” said U.S. Forest Service Chief Tom Tidwell. “These PSAs will reach a broad audience thanks to the film’s popularity.”

For more info, log onto DiscoverTheForest.org.

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Posted to: Rio