Check out this new ad for Rio 2 promoting the Discover The Forest Campaign!
The flick has teamed up with the U.S. Forest Service and the Ad Council for a new series of public service advertisements about the campaign, which encourages parents and their families to get outside and experience the many benefits of the forestâ€”fresh air, active play and beautiful scenery.
The goal of the campaign is to instill a love for nature in children, ultimately creating a lifelong interest and legacy of stewardship through first-hand experience.
“We are excited to see such a loveable family film, Rio 2, promoting the importance of children experiencing nature firsthand,” said U.S. Forest Service Chief Tom Tidwell. “These PSAs will reach a broad audience thanks to the film’s popularity.”
For more info, log onto DiscoverTheForest.org.
Discover the Forest with ‘Rio 2′
Posted to: Rio