X Factor UK Alum Ella Henderson Launches The Coolest Single Release Campaign Ever

X Factor UK Alum Ella Henderson Launches The Coolest Single Release Campaign Ever

Ella Henderson is doing something cool to give her fans a taste of her new music, something really cool.

She’s almost becoming the Banksy of music art, setting up cool origami-like art across London, Manchester, Birmingham and her hometown Grimsby, England, where fans can snap a picture of the art and through the Zappar App, can access new content and activities about her upcoming music and share them.

PHOTOS: Check out the latest pics of Ella Henderson

“From the start I have described my album as an open diary and so it’s important to me that people are introduced to the music in the right way. I don’t think it’s enough to just release a picture of the artwork anymore, I’d love for people to feel like they can relate to the music in different ways and I feel like this campaign gives you that opportunity. I’m very excited for everyone to hear the music & I’m looking forward to throwing in a few surprises that hopefully people will enjoy!” Ella shared about the cool new campaign.

Fans who snapped a pic of the unique artwork got a treat — a first listen at the Switch remix of Ella‘s debut single, “Ghost”. Listen below!


Ella Henderson – “Ghost” Switch Remix
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Photos: Rahul Bahtt
Posted to: Ella Henderson

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