Lucy Hale picks up a purple smoothie after a workout in Studio City, Calif., on Thursday afternoon (April 10).
It was just announced that the 24-year-old actress/singer has teamed up with American Rag to headline the brand’s “ALL ACCESS” campaign. The “ALL ACCESS” campaign for American Rag will kick off on April 21st with an Instagram contest and continue through June with a variety of social activations and marketing collateral, featuring Lucy modeling the latest fashion from American Rag.
“I’m so excited to work with American Rag at Macy’s on their ALL ACCESS campaign,” Lucy shared in a statement. “Looking forward to kicking it off in a few weeks by sharing posts, photos, and of course, music!”
During the campaign, Lucy will also be taking over all things social, from monthly takeovers of American Rag’s Instagram account to blogging about her passion for music and fashion on RaggedMag.com. Plus, extreme fans will have the chance to participate in a variety of activations including an in-store appearance in June and an Instagram Flyaway Contest. More details coming soon!
20+ pics inside…