Fifth Harmony have definitely kept their promise — their video for “BO$$” is out!
“The concept for the video, it’s very empowering and kind of defines ‘Bo$$’ in different settings,” Ally shared with MTV. “We have four or five different set-ups and each kind of represents us in our own element, us kind of owning that certain situation.”
She added, “As we grow, our music grows, and it’s very natural and organic and it’s nothing that’s forced, which is really really important to us because we don’t want to just do something drastic just to do it. We want to do something that’s more real to us.”
Check out the video below and let us know what you think!
Fifth Harmony – “BO$$” Video