Demi Lovato is on a roll!
The 22-year-old singer was just announced as the new face of beauty brand N.Y.C. Color!
As the first-ever Global Brand Ambassador, Demi will be featured in global marketing and social media campaigns to support N.Y.C. New York Color cosmetics and nail enamel lines and her advertising campaign will kick off in 2015.
“Demi’s youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence will also help us to further engage with a new generation and Demi’s fans,” Johanna Businelli, Chief Marketing Officer, Color Cosmetics, Coty Inc., shared.
Demi added, “I’m really excited to be partnering with N.Y.C. New York Color. Their products make playing with different looks and trends fun, easy and affordable by all!”
Posted to: Demi Lovato