Was Alex From Target a Marketing Stunt?

Was Alex From Target a Marketing Stunt?

UPDATE: A tweet from Alex says the marketing company’s claims are untrue!

We hate to break it to all the Alex From Target fans, but it seems like it was all an act!

According to CNET, a company called Breakr is claiming responsibility for Alex Lee‘s overnight fame, saying they got his permission to use the photo for their Beta experiment, which helps connect “fans with their fandom.”

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“Truly, we never thought it’d go this far, but it proved that with a strong fan base and rally the fan girls, you can,” Breakr’s CEO Dil-Domine Jacobe Leonares told the publication. “If you can earn the love and respect from a global community such as the ‘Fangirl’ demographic, you can rally them together to drive awareness for any cause even if it’s to take a random kid from unknown to stardom over night.”

In fact, the girl (@auscalum) who originally posted the photo of Alex actually lives in London!

As you can see from the photo, Alex is set to make an appearance on The Ellen DeGeneres Show, which coincidentally has a sponsorship with Target.

“Landed in LA,” he tweeted with a photo. Check it out below!

TELL JJJ: Are you disappointed that it was all planned out?

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Photos: Twitter
Posted to: Alex from Target
  • lauren

    @Ausculum is claiming that she does not work with Breakr and has no knowledge of the company.

  • Rob in Austin

    It was NOT a marking stunt. The company was lying. The girl who posted it does NOT live in London, She lives in Frisco, Tx the same city as Alex.

  • Sonic The Hedgehog

    hah well this should shut the fan girls up for a while

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