The two musical acts, along with internet stars King Bach, Grace Helbig, Harley Morenstein, AlphaCat and more teamed up with truth for the fun video that is set to debut during the 2015 Grammy Awards this weekend.
“This is a funny video, but it also has a powerful message,” Becky dished. “I was excited to work with truth because I know that this is an issue that our generation can own and win. It’s an issue that impacts each and every one of us!”
“Left Swipe Dat” is filled with clever lyrics and comical scenarios that show why smoking selfies on social media and dating sites are being ‘Left Swiped’. Known for his unique music video collaborations, Director X joined truth to craft the video to draw attention to the fact that any amount of smoking is still considered smoking.
Robin Koval, CEO and president of Legacy, the national public health foundation that directs and funds the truth campaign, shared about the vid, “Our hope is that by calling attention to this fact, we can maintain the forward momentum that we’ve started on reducing teen cigarette smoking rates. We’re at 8 percent, it’s a big win, but Big Tobacco isn’t walking away, and neither should we. New and emerging products, like hookah and flavored cigars, are gaining popularity with teens and we hope that ‘left swiping’ extends far beyond just traditional cigarettes.”
Through the Finish It campaign activation, “Left Swipe Dat”, truth hopes to empower people to understand the impact they can make on this issue. As a whole, this generation can be the one that ends tobacco for good, and spreading that message via a music video takes the campaign to a whole new level.
Check out the video below! 10+ pics inside…
truth – LEFT SWIPE DAT Official Music Video