Ed Sheeran poses with Nova FM host Kent ‘Smallzy’ Small while doing promo on Monday (March 23) in Sydney, Australia.
During his visit, the 24-year-old singer/songwriter announced that he is launching his own record label called Gingerbread!
Ed‘s first artist is Manchester-based performer Jamie Lawson, who he brought with him to the station.
“This is a world exclusive, no one else in the world knows this yet. I’ve set up my first record label, it’s called Gingerbread and Jamie is my first signing,” Ed said. “I wanted Australia to be the launch pad because Australia is a country that I feel would really really dig Jamie.”
Listen to Ed‘s announcement below!