Hunter Hayes Launches SleevesUp Virtual Blood Drive During Tour

Hunter Hayes is rolling up his sleeves for good.

The 23-year-old country singer just announced that he’s teaming up with the American Red Cross during his tour with Lady Antebellum on a virtual blood drive.

“There is a line in my new single, 21, that says ‘life ain’t long enough,’” Hunter shared. “I wanted to team with the American Red Cross to honor and celebrate all of those individuals who are constantly giving back and trying to make lives longer and better for sick patients around the country.”

Hunter is encouraging at least 21,000 of his fans to pledge to donate blood or platelets through his his SleevesUp virtual blood drive. Through a special hashtag, #HH21SleevesUp, he’ll honor and recognize fans who have blood donation and recipient stories with special concert tickets, and the opportunity to honor loved ones by personally writing their names on a unique guitar donated by Martin Guitars.

Fans can pledge to donate by visiting rcblood.org/Hunter all through the summer months.