Bella Thorne Returns As Face Of Miss Me Denim For 'Let Yourself Shine' Campaign

Bella Thorne Returns As Face Of Miss Me Denim For 'Let Yourself Shine' Campaign

Bella Thorne is back in business with denim brand Miss Me!

After appearing in ads for the denim brand when she was younger, the 17-year-old actress is back as the new face for their Let Yourself Shine campaign for the Fall/Winter 2015.

Bella modeled for our children’s line, Miss Me Girls, about six years ago. It’s great to be working with her again after we’ve watched her grow through many successful projects and into the young woman she is today,” says Sarah Brown, Marketing and PR Manager for Miss Me shared. “She’s a confident young woman who is truly unafraid to be herself and always stands out in a crowd which makes her the perfect fit for our new installment of the ‘Let Yourself Shine’ campaign.”

The Let Yourself Shine campaign represents what the Miss Me brand message is by encouraging women to shine both internally and externally – being confident and comfortable in your own skin. “We believe Bella personifies this message through her work, her fun and carefree spirit on social media and connection with her fans,” Brown added.

“What I love about Miss Me Jeans is definitely the wash. People don’t know this, but it’s very important. It needs to be in the right places and for me, this is in the right place,” Bella shared.

Check out the first campaign images below!

Like Just Jared Jr. on FB
bella thorne miss me jeans campaign 01
bella thorne miss me jeans campaign 02

Photos: Miss Me
Posted to: Bella Thorne, Fashion