Little Mix Offer Tips For Barbie 'Raise Your Voice' Campaign & Competition

Little Mix show off their little pow-wow session in this new vid for Barbie’s Raise Your Voice campaign.

The girls — Perrie Edwards, Jesy Nelson, Jade Thirlwall, and Leigh-Anne Pinnock — have teamed up with Mattel for the launch of Barbie’s new toy range, Rock ‘N’ Royals.

As part of the new campaign, young girls will have the chance to enter a singing competition celebrating the launch and the winner, who will be selected by Little Mix, will also get to meet the band.

“Barbie has always fuelled imagination, inspired creativity and encouraged self-expression and we are delighted to be working with Little Mix who are such an inspiration to girls in how they have found their voices through music,” Wendy Hill, brand activation director at Mattel, shared.

The campaign will run from September 1st to October 18th.