ABC Family is Changing its Name to Freeform!

ABC Family is Changing its Name to Freeform!

ABC Family is shaking things up with a brand new name!

The network announced that it will be called “Freeform” starting in January 2016.

“Freeform evokes the spirit and adventure of our audience,” president Tom Ascheim said in a statement. “Freeform will deliver new, exciting original content as well as all the favorite shows our viewers already love on ABC Family.”

The evolution builds on ABC Family’s existing strategy of serving the “Becomers” audience – a life stage that spans people who are 14-34.

Watch some of the network’s biggest stars announce the news below!

WHAT DO YOU THINK of the name Freeform?

Freeform Teaser
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Posted to: Television
  • kwijino

    With all the “edgy” material like Pretty Little Liars on it, the network could only ironically be called a family channel for years now. I also don’t think it’s tried to have anything to do with the ABC network for a while now either.

    The name change makes sense.

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