ABC Family is shaking things up with a brand new name!
The network announced that it will be called “Freeform” starting in January 2016.
“Freeform evokes the spirit and adventure of our audience,” president Tom Ascheim said in a statement. “Freeform will deliver new, exciting original content as well as all the favorite shows our viewers already love on ABC Family.”
The evolution builds on ABC Family’s existing strategy of serving the “Becomers” audience – a life stage that spans people who are 14-34.
Watch some of the network’s biggest stars announce the news below!
WHAT DO YOU THINK of the name Freeform?
Posted to: Television