JJJ still can’t contain our excitement about Zendaya being the newest face of Covergirl!
The 19-year-old actress and singer announced the news this morning on social media, and since then, we’ve gotten new information!
“I am so honored to join the company of a roster as celebrated and diverse as COVERGIRLs,” Zendaya shared. “I can’t wait to share some of my own beauty tips with fans, and work alongside COVERGIRL to continue empowering girls and women to celebrate their individuality.”
“Watching Zendaya’s work and authentic conversation with fans in social media was truly inspiring to us at COVERGIRL,” Esi Eggleston Bracey, Executive Vice President, Global Color Cosmetics, P&G added. “She is not afraid to stand up for what she believes, and makes no apologies for who she is – we love her energy, confidence, and willingness to experiment and express herself with makeup. I know that together, we will do big things and help evolve the perception of beauty today.”
For Zendaya‘s campaign, where she’ll be empowering girls and women alike to embrace their uniqueness, whether that means trying the latest out-there beauty trends, or being outspoken about the things that matter to you — the first ad will debut during the 2016 Grammy Awards next month.
She’ll also be the “face” of a new line up of products, which include the Plumpify Mascara by blastPRO, truNAKED shadow palette and liners and Colorlicious Oh Sugar Lip Balm. Then during the upcoming summer, Zendaya will front the iconic line of Clean products – plus a new mascara.
See her first pic as a Covergirl, and all the products she used below!