The 29-year-old YouTube star opened up to the glossy about her success in the beauty world. Check it:
On how millennials get their beauty tips: “A study was done last year that showed that millennials get their beauty product recommendations from YouTubers and Instagrammers.”
Being a mentor in the vlogger world: “I have this knowledge that I should be sharing with peers to help them. I want to create an ecosystem that thrives on positivity, not competition. I tell a lot of my peers, ‘Don’t look at each other as rivals; this isn’t a competition.’”
On hitting the viral jackpot: “I was making 10 cents a day with those videos in those days, making content for free and paying for everything out of pocket.”
For more on Michelle, visit fashionmagazine.com.