Cameron Dallas snaps a selfie while in a room filled with cameras for this new image featured in Calvin Klein‘s latest “I ______ in #mycalvins” call to action campaign.
The 21-year-old social media star says that he “overshares” in his Calvins.
The images and video were shot by photographer and filmmaker Tyrone Lebon.
“Through our Fall 2016 global campaign, we push the boundaries of traditional advertising with our content and our cast,” said Melisa Goldie, Chief Marketing Officer, Calvin Klein, Inc. “We are inviting the consumer into our world to experience personal storytelling that no other brand can offer them. Our approach is digital-first, video-led and socially powered, providing our audience with an authentic and intimate experience that they can consume and share.”
Calvin Klein Fall 2016 #mycalvins Global Campaign