Sofia Reyes Fronts Garnier Fructis' Mexican Campaign

Check out Sofia Reyes‘ first ad for Garnier Fructis!

The 20-year-old Latina singer is the face of the new “Fructis Borrador de Da�o Largo Perfecto” Mexican campaign.

PHOTOS: Check out the latest pics of Sofia Reyes

“It has always been important to me to have strong and healthy hair. Working with Fructis was something very organic as I share the same values of the brand and I feel very excited and proud to be the spokesperson for this campaign,” Sofia shared in a statement.

Earlier in the week, Sofia stepped out and performed at the campaign launch held at Jardin Versal in Mexico City.