Pia Mia shows off her bright pink hair in her new campaign for Material Girl.
The 19-year-old singer, and fashion director for the brand, debuted the full campaign for the fall collection. Shot at the iconic Madonna Inn in San Luis Obispo, Calif., Pia also styled the campaign.
“Working with Material Girl has been an opportunity to be involved in all aspects of the line – helping to formulate a direction and a vibe, to have my voice heard and my vision seen,” she shared. “For the fall campaign, I styled and accessorized the collection, choose the photographer and decide which rooms at the Madonna Inn to utilize for which outfits.”
Pia added, “It’s important to me for everything I do to be true to who I am and I feel like this campaign is definitely that.”
The new collection will be available this week at Macy’s and macys.com to celebrate the back-to-school shopping season.
Check out Pia‘s first StyleHaul episode below!
MATERIAL GIRL: PIA MIA – Episode 1 – Cinderella