Gigi Hadid packs a punch as the new face of Reebok‘s #PerfectNever campaign.
The 21-year-old model has teamed up with the brand to show of their fall/winter athleisure line and encourage women to use exercise as a way to drown out the negativity around them.
“Working out isn’t only physical for me. It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet,” Gigi explained.
She added, “When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together. I’d focus on my mistakes which would breed more missteps – a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most.”
Gigi is now using her partnership with Reebok to motivate women to accept their own setbacks and imperfections by embracing their inner strength, grit and determination.
Check out the images from her campaign below…
Posted to: Gigi Hadid