Inspired by the “Perfect Illusion” singer, the doll is named Zomby Gaga, the newest ghoul added to the gang and will be available for pre-order starting on Monday, October 17th @ 9AM EST at select retailers for $29.99.
The doll launch coincides with a donation from Monster High to Born This Way Foundation to continue to further their joint mission of empowering young people to create a kinder and braver world. Zomby Gaga was designed by Lady Gaga’s sister Natali Germanotta and inspired by one of her iconic looks in her “Born This Way” video.
“My sister and I came up with the creative concept for Monster High by looking back at some of her best and most inspiring characters,” Natali shared. “This Zomby Gaga doll is brave, strong and BORN THIS WAY – which shows through in everything from her clothes, her bio and her music video. It has been incredible to work with Mattel and their amazing team and we cannot wait to share our collaboration!”
The Born This Way Foundation and Monster High joined forces last October to inspire empowerment and acceptance. To celebrate the launch of the doll, fans are encouraged to join the #KindMonsters movement, whose goal is to encourage fans to commit to contributing to a kinder, more accepting and braver world.
Posted to: Monster High