Echosmith's Sydney Sierota Launches Her New Hollister Collection in NYC

Sydney Sierota strums on her guitar during the Hollister Co. x Sydney Sierota Kickoff Event on Thursday night (October 27) in New York City.

The lead Echosmith singer stepped out for the event to launch her new collection with the company.

Sydney‘s collection will be sold exclusively in select Hollister stores and online staring TODAY, Friday, October 28th, and all pieces range from $39.95 � $79.95.

“The inspiration was a lot of sparkles, we just wanted to have fun! I love dressing up, whether or not I have a reason. Something about it just makes me feel awesome. I think a lot of people can agree with that,” Sydney shared. “I was very excited to have the opportunity of designing a collection with Hollister and it was such a collaborative process with the entire team. I can’t wait to see how fans style the pieces in their own, unique way.”

20+ pics inside of Sydney Sierota…