Emma Watson's 'Magic of Storytelling' PSA Features 'Beauty & The Beast'!

Emma Watson's 'Magic of Storytelling' PSA Features 'Beauty & The Beast'!

Emma Watson‘s new movie, Beauty and the Beast, is featured front and center in the new Magic of Storytelling campaign.

In the PSA, you can get a glimpse of the new movie in paper-form and even get a better look at the castle!

The Magic of Storytelling campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids, and bring books to underserved communities across the country.

Disney and ABC have teamed up again with First Book, and are aiming to donate over one million books this year to the nonprofit, which provides new books to educators and organizations serving children from low-income families.

Check out the PSA below!


Magic of Storytelling by Emma Watson

Want to donate a book or two? Click inside to find out how you can help!

From now through March 31, Disney book donations (up to a total of one million donations) can be activated through various ways:

– One for One Book Donation: Disney will donate one book to First Book for every eligible Disney book purchased at a Disney Store or participating retailer during that store’s participation window. (A list of eligible Disney books and participating retailers are available at magicofstorytelling.com.)
– Share a Shelfie: Disney will also give one book for every “shelfie” — a selfie photo with a favorite book or in front of a bookshelf — shared on Twitter or Instagram using the hashtag #MagicOfStorytelling.
– Disney Story Central: Users of Disney’s digital reading platform can download digital books designed for parents and children to read together. Disney will donate one book to First Book for every book read in the app.
– Magic of Storytelling Sweepstakes: Consumers can enter to win a library of 400 Disney books for their school and a personal library for their home in the Magic of Storytelling Sweepstakes. For every sweepstakes entry, Disney will donate one book to First Book. To enter the sweepstakes and for more rules and information, visit magicofstorytelling.com.
– In-Store Events: Celebrate Disney Reads Day on February 4 at Disney Store, Barnes & Noble, and participating retailer locations nationwide. Families and fans can enjoy free family-friendly events like story time, coloring and activity sheets, and themed “shelfie” stations. A full list of participating Disney Store and retailer locations is available at magicofstorytelling.com.

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