According to Forbes, the British musician’s new album, Divide, now holds the record for most streams in one day with 56.73 million, almost double the previous record set by Starboy with 29 million.
And this was just for ONE DAY.
His back catalogue (when users choose to replay a record over and over again) also beat The Weeknd with 68.7 million streams.
Another record broken? His own!
Ed‘s “Shape of You” was streamed over 10 million times on Friday, which completely destroys the previous high point he set in January when the song was still new.
That’s three records he now holds, that all happened in one day. That’s insane!