Pepsi Responds to Their Controversial New Protest Commercial Starring Kendall Jenner

Pepsi Responds to Their Controversial New Protest Commercial Starring Kendall Jenner

Pepsi has responded to the backlash from their new protest-themed commercial.

In the new commercial starring Kendall Jenner, the 21-year-old model ditches her photo shoot to join a resistance march before getting to the front of the line to give a police officer a can of soda, causing the protestors to erupt in cheers.

Fans feel that the commercial is appropriating the resistance.

After social media erupted with backlash, Pepsi released a statement in response to their commercial backfiring.

Read their statement below.

“The creative showcases a moment of unity, and a point where multiple storylines converge in the final advert. It depicts various groups of people embracing a spontaneous moment, and showcasing Pepsi’s brand rallying cry to ‘Live For Now,’ in an exploration of what that truly means to live life unbounded, unfiltered and uninhibited.”

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Photos: Pepsi
Posted to: Kendall Jenner
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