Pepsi has responded to the backlash from their new protest-themed commercial.
In the new commercial starring Kendall Jenner, the 21-year-old model ditches her photo shoot to join a resistance march before getting to the front of the line to give a police officer a can of soda, causing the protestors to erupt in cheers.
Fans feel that the commercial is appropriating the resistance.
After social media erupted with backlash, Pepsi released a statement in response to their commercial backfiring.
Read their statement below.
“The creative showcases a moment of unity, and a point where multiple storylines converge in the final advert. It depicts various groups of people embracing a spontaneous moment, and showcasing Pepsi’s brand rallying cry to ‘Live For Now,’ in an exploration of what that truly means to live life unbounded, unfiltered and uninhibited.”
Posted to: Kendall Jenner