What is Jake Paul's 'Team 10' Exactly?

If you’re familiar with social media celebrities, then you definitely know Jake Paul.

With millions of followers across a number of different platforms, he’s created one of the biggest social media empires at just 20 years old.

Jake often refers to a group of his friends as “Team 10.” And if you didn’t know, it’s actually his business!

He recruits small-time social media personalities and teaches them how to build their personal brands.

“It’s really an incubator for social media talent,” Jake told Forbes. “We take people who have a lot of potential and teach them how to make content, produce it, etc. Then we move them into the house and we all collaborate.”

“We’ve taken people with 5,000 followers and they’ve literally had millions of followers in a month,” Jake said. “Then we show them how to monetize with brand deals, merchandise, and ad revenue. It’s like that Drake lyric where he talks about how his music is a blueprint for a career. It’s kind of like that. Like, I’ve went from zero followers to millions, and I can show people how to do the same thing.”

He continued, “I formed it because I wanted to start a crew. If you look at the biggest people on social media right now, it’s the Kardashians. My goal is to form a crew that’s bigger than them collectively. It might take us five years, but we’ll get there.”

Jake also has a social media company called Team Dom with some pretty impressive investors by his side.

“We want to be at the forefront of engaging the teen market,” he said. We’re focused on building brands, celebrities, and businesses. We’ve got over 30 million followers and 6 billion views.”

It’s safe to say Jake‘s well on his way.