Niki & Gabi, LaurDIY & More Digital Influencers Reflect on 2017 Accomplishments

Rosanna Pansino

YouTube subscribers: 9.3 million
Twitter followers: 915,000
Instagram followers: 3.2 million

Biggest success of 2017: “The biggest success of 2017 for me was launching my first baking line. I had spent over a year designing all of the products and it has been an amazing experience seeing them online and on shelves at Michaels, Joann Fabrics, Walmart, Party City and more.”

Goals for 2018: “I would love to continue to create new things, both online and off. I always like to push myself to do something new and I have some really fun ideas for 2018.”

Her biggest fail and how she overcame it : “I have small fails every day. It’s important to look past them and realize that things are never going to go perfectly. It can be difficult, but I really try and grow from my mistakes instead of dwell on them.”

Favorite rising star right now: “Many of the talented people who came to YouTube after Vine shut down have amazed me with their creativity. One of my favorites to watch is Liza Koshy. She has the best sense of humor.”

Best advice for someone looking to succeed in the social media space: “Be consistent and create content that you’re pationate about. People are intuitive.”