Freeform Makes 'Sorry' The Worst Word on Earth For International Women's Day for their #NotSorry Campaign

Freeform is doing something a little different, and much needed, for International Women’s Day today — they’re bleeping out all their female stars saying “sorry”.

The network is encouraging women of all ages to say with its #NotSorry campaign, and bleeping out every time a female character says “sorry” on the air throughout the day (March 8).

The #NotSorry campaign is in defiance of the cultural norms that condition women to be overly apologetic, and will encourage women to be unapologetically bold.

Freeform has put together a montage of characters from grown-ish, Shadowhunters, The Fosters, The Bold Type, and more with all the “sorries” bleeped out.