Christina Grimmie Foundation Launches New Player 2 Campaign (Exclusive)

Christina Grimmie Foundation Launches New Player 2 Campaign (Exclusive)

The Christina Grimmie Foundation is launching an amazing new campaign, JJJ can exclusively announce.

Called the Player 2 campaign, which is a social media and mobile giving campaign created to support families impacted by the crisis of gun violence or breast cancer diagnosis.

The PLAYER 2 Campaign is seeking to rally 500,000 people to support its cause through social media and mobile giving encouraging donations as low as $2.

This will provide for the unique needs of these families after a crisis such as housing, medical expenses, transportation, burial expenses or utilities.

“The next generation is now taking the lead in the conversation about gun violence and seeking ways to get involved beyond the politics or debates. They want to help the victims and focus on the people who are affected most, the families left behind,” Marcus Grimmie shared about the campaign.

“Our primary goal is helping families impacted by these tragedies,” Christina‘s father Bud, added. “We know firsthand that when the headlines cease, the aftermath is a family left facing a new reality after suffering a loss.”

He continues, “This is the driving force behind our new PLAYER 2 campaign, which is inspired by Christina’s love for video games and the matching player 1/player2 tattoo she shares with her brother.”

Participants can join the campaign by visiting www.readyplayer2.org or texting PLAYER to 77977 on a mobile device.

Check out the promo video below!

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Photos: Courtesy of The Grimmie Foundation
Posted to: Christina Grimmie, marcus grimmie
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