Kylie Jenner Unveils Adidas Orginals' Falcon Line at Gas Station Pop-Up

Kylie Jenner Unveils Adidas Orginals' Falcon Line at Gas Station Pop-Up

Kylie Jenner teams up with adidas Originals to debut the new Falcon sneaker!

The Life of Kylie star and adidas brand ambassador attended the event on Thursday (September 6) on Sunset Boulevard in West Hollywood, Calif.

The pop-up launch took place at a gas station that was was repurposed to reflect elements of the ’90s that influenced the all-new women’s exclusive sneaker, which fuses retro design language with contemporary colorways.

Adorned with a neon meets candy motif, the fully immersive experience transported guests back two decades. The space revealed the Falcon housed in gas pumps and a convenience store that doubled as a retail shop with a renovated mechanics’ garage turned creators’ station.

The event also featured a limited-edition magazine with Kylie on the cover and female creators between the pages.

Following the opening night will be two days of public activations that include daily programming on both Friday and Saturday, as well as an official Falcon launch party on Saturday evening.

FYI: Kylie is wearing Versus Versace.

10+ pictures inside of Kylie Jenner at the launch…

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Photos: adidas Originals
Posted to: Kylie Jenner