Camila Cabello Tells Fans to 'Stop Waiting' in New Golden Globes Campaign

Camila Cabello headlines the L’Oreal Paris Elvive Rapid Reviver #StopWaiting campaign!

The “Consequences” crooner’s new campaign will debut during the 2019 Golden Globes.

According to new research from L’Oreal Paris Elvive Hair Care, 91 percent of women have been told “good things come to those who wait.” However, women today are dispelling this old adage through both their actions and their demands across all areas of their lives – including their beauty products.

L’Oreal Paris believes it’s time to flip the narrative by celebrating that good things come to those who STOP waiting and wants to provide women with products that allow them to stop waiting to see transformative results. As such, the brand is introducing the new Elvive Rapid Reviver Deep Conditioners which have no wait time and work deep to repair hair damage fast.

The night of the Golden Globes, the brand’s celebrity spokeswomen, including Camila, Eva Longoria, Amber Heard, and Aja Naomi King, will come together on social media to share what they achieved when they stopped waiting.

“I’m learning to trust my instincts more and more and follow my heart,” Camila said in a statement. “Believe in yourself and stop waiting to go after what you truly want.”

Women everywhere are invited to join the campaign by sharing their own #StopWaiting stories during the Golden Globes, tagging @LorealHair on Instagram and @LOrealParisUSA on Twitter.