Cole Sprouse & Doug The Pug Are The Perfect Duo at Target's Vineyard Vines Launch Event

Cole Sprouse has a full on love fest with Doug the Pug while hanging out at Vineyard Vines for Target Launch event held at Brookfield Place on Thursday evening (May 9) in New York City.

The 26-year-old Riverdale star joined Priyanka Chopra and others in celebrating the new collection coming to stores next week. Vineyard vines is a lifestyle brand known for its sea-inspired prints and unabashed celebration of color, and includes apparel, accessories and swim for the entire family, as well as home and outdoor goods and pet accessories.

PHOTOS: Check out the latest pics of Cole Sprouse

During the event, Cole was spotted hanging out a lot with celeb dog, Doug the Pug and having some fun with the items at the event.

Check out all the pics below!