Lisa & Lena Celebrate Their New Shoe Collection & Be Yourself #NotLiked Campaign

Lisa and Lena show off a couple of the shoes from their new Buffalo x J1mo71 by Lisa and Lena shoe collection at the launch party held at e-Werk on Tuesday (November 26) in Berlin, Germany.

The 17-year-old twins are not only launching their new shoe line, but also the Be Yourself #NotLiked campaign.

“We are super excited: our Buffalo x J1mo71 by Lisa and Lena shoes are coming out on November 27! We love Buffalo and we always loved to wear the shoes, therefore it was a pleasure for us to work with them and to be able to design our own three shoes,” they shared on Instagram.

“The BUFFALO x J1MO71 BY LISA & LENA collaboration is represented by the claim BE YOURSELF #NOTLIKED. In a time where superficial likes on social media seem to count more than liking yourself – We wanted to start a campaign for more self-love. Together we want to encourage all of you to choose liking and being yourself over being liked on social-media,” the twins added.

“Be Yourself #NOTLIKED means trusting yourself, it’s about finding things about yourself YOU like. Because the only “like” that counts is liking yourself. So BE YOURSELF #NOTLIKED 💛”