Ella Henderson is doing something cool to give her fans a taste of her new music, something really cool.
She’s almost becoming the Banksy of music art, setting up cool origami-like art across London, Manchester, Birmingham and her hometown Grimsby, England, where fans can snap a picture of the art and through the Zappar App, can access new content and activities about her upcoming music and share them.
“From the start I have described my album as an open diary and so it’s important to me that people are introduced to the music in the right way. I don’t think it’s enough to just release a picture of the artwork anymore, I’d love for people to feel like they can relate to the music in different ways and I feel like this campaign gives you that opportunity. I’m very excited for everyone to hear the music & I’m looking forward to throwing in a few surprises that hopefully people will enjoy!” Ella shared about the cool new campaign.
Fans who snapped a pic of the unique artwork got a treat — a first listen at the Switch remix of Ella‘s debut single, “Ghost”. Listen below!
The 17-year-old singer, who is hard at work on her debut album, just released the second track off of the record called “Five Tattoos”.
“So grateful for the comments on my original song #FIVETATTOOS,” she wrote on Twitter.
In a recent interview with Huffington Post, Ella opened up about her record and the songs she’s been working on.
“It’s exciting as we’re finding the ‘Ella’ sound. I think a lot of people expect me to come out with an album that is just going to have emotive ballads on there. I have written a lot of emotive songs that are quite deep. My album’s going to be honest, truthful, but there is going to be an up tempo song, which is exciting,” she shared.